What is a manufacturers REPRESENTATIVE?

A manufacturers’ representative, also known as independent sales representatives or sales agent, sales agency or company that sells and markets a manufacturer’s products to wholesale customers. Basically we are the marketing and sales arm to our manufacturers’. 

You want reps who generate real results, and that starts with great relationships. 


WHy Use a Manufacturer's Rep?

Outsourcing sales to a representative agency allows manufacturers to gain greater sales results while spending less. Rep agencies are the purest form of free enterprise. They finance their own growth and are paid only when they have performed. The manufacturer does not incur any cost until a sale is made and shipped. 

Reps also finance the sale for their manufacturing principles—interest free—and bear all of the expenses associated with fielding a professional sales force. That includes employee benefits, training costs, support staff, cars and travel expenses, entertainment expenses, insurance, office-related expenses, IT support costs, legal exposure risks, safety concerns, and many others. 

But cost is not the only issue. You want professional, knowledgeable reps who understand everything from local to global operations. You want reps who generate real results, and that starts with great relationships. 

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Rouzer Group survive and thrive because they are skilled, market-driven strategists who work closely with the manufacturers they represent.

Multi-line selling 

Rouzer Group leverages existing business to introduce new products or new manufacturers to the marketplace. This provides manufacturers with greater sales growth and faster penetration of the market. It is the defining difference between an in-house, direct sales force and a manufacturer’s representative. 

Long-term relationships 

A hallmark of Rouzer reps is their ability to attract and retain the top entrepreneurial, professional and goal-oriented talent in the electrical industry. 

Advocacy 

As representatives, we are an advocate for our manufacturers and customers alike. As the reps are only rewarded for our ability to match customer needs with our manufacturers’ capabilities, we must excel at advocating for both customers and our manufacturers. This approach is made stronger by the Rouzer brand, which is your force in the marketplace. 

More connections in the marketplace 

Rouzer Group truly offers more connections to our manufacturers. That’s because we know how to create deeper, broader long-term relationships with distributors and customers. It’s the kind of business only independent reps can build. Not only do we know our territories, our team is a staple in them. The tenure of our Account Managers in a territory is typically counted in terms of decades, not months. That means Rouzer Group Account Managers are dependable, and you can count on their experience for product training, specification assistance, and problem resolution. 


 Looking for representation?

Please contact one of our division Vice Presidents that best fit your product vertical.